The Primer: Branding and Strategy Basic for Creatives

Ever wondered what a branding is such a big investment for companies? Ever wondered why people are so concerned about things being on brand? Or are you wondering how the best brands put in place messages and strategies that fit so well? If you're a creator looking to understand how to build a brand that can help you better stand out, promote, and communicate your work, this book is here to help.

It starts with aligning your brand and your strategy to create synergy so that you can operate more like those businesses with stand out brands and achieve more success.

This book will help with:

• Understanding branding and strategy and why they are important
• Understanding what to consider when forming a strategy and how to outline one
• Understanding how to begin developing your brand
• Better identifying your strengths, weaknesses, opportunities, and threats